Signs of The Season; Snowflakes & Spruce
Updated: May 28, 2019
A few weeks ago was Shop Small Saturday in our bright little flower shop in the corner of the Edwards Riverwalk. The area ski resorts – Vail and Beaver Creek – opened for the winter season a few days prior, and with the appearance of skis and snowboards atop cars and trucks always comes the excitement that another ski season brings. The ski bums and second home owners alike return to the snow-covered sidewalks and our Riverwalk shops start preparations in earnest for the holidays, adorning railings with garland and doors with wreaths.
Here in the shop, Emily, our retail manager, has been busy the past few weeks setting up our holiday displays. Last January, as in years past, she and Caitlin headed to Atlanta for the big retail market and convention, coming home with bags of creative items and products and descriptions of other items, including all of the next year’s holiday inventory. From September till Thanksgiving, the inventory arrived at the shop, causing exclamations of “it’s Christmas!” from all of us before we’d eagerly set about tearing apart the boxes in anticipation of the festive contents.
And then Emily’s tasks began in earnest, pricing and labeling each item before placing it with special care in display throughout the shop. It’s Emily’s favorite part – arranging the displays so the products don’t look too clumped or mismatched, sometimes keeping similar styles together, or else grouping by color or item.
My favorite display right now is probably the one right to the left upon entrance to the store. It’s right in front of a window, so it receives nice soft light most of the afternoon. Sitting atop a pretty wooden console table with three drawers is, from the left, an 18” tall rustic carved-style vessel containing eight or ten pampas stalks sprayed out to cast an accenting glow in the corner, and clustered at the bottom, in a similarly rustic style, is a long wooden trough-like bowl filled with packages of paper napkins, with a pile of trays next to it, a wooden box of antique glass bottles to be used as bud vases, and pretty cotton dishtowels in sets of gray and cream. Next to that, is a reclaimed wood Christmas tree with big round ornaments and antler-shaped decorations.
Our holiday preparations involve more than simply decorations in the shop and changing to a Christmas Pandora station. We’re ordering in different fresh product as well; our coolers are currently full of Princess Pine, Cedar, red Ilex berries, heather, Douglass fir, white Agapanthis, and Amaryllis. We often integrate seasonal aspects, such as pinecones and berries in winter, to even our everyday and birthday arrangements. The seasonal aspect of fresh flowers is reflected in our arrangements and bouquets.
Vessels are arriving for our holiday centerpiece orders, which range from low glass rectangular pieces for long holiday tables to squatty round gold vases, for round tables. We keep our centerpieces low in profile to encourage conversation while breaking bread.
We love this time of year; the energy, the colors, the snowflakes falling on the ski runs, the wreaths going up around town, and we can’t wait to share the holiday joy with our customers at Vintage Magnolia.